Back to Basics Business Support members enjoy the benefits of our quarterly coupon booklet advertising scheme.
"The benefit of a direct-mail campaign is you can target the market and measure your results by the number of coupons customers redeem. Australians use coupons to save money on everything from furniture to pizzas. After joining , we print up the savings coupons, package them in booklet form and deliver them by direct mail or personal visits to consumers homes..Marketing Surveys of Promotional Practices determined that 53 percent of companies consider direct-mail couponing their "most important" consumer promotion in terms of dollars spent on such programs.Those in the industry say the time has never been better for direct-mail business. The best way for businesses to draw in customers is by advertising locally--but not through any old advertising medium.Newspapers, for example, don't always inspire shoppers to shop, but coupons do. "Coupons let people take action, more than just seeing a company name in the newspaper," And customers love to save money!.
Coupons are versatile print ads that entice people to take advantage of a sale, urge them to visit a new location, or reward them for shopping in your store at any time. Restaurants use coupons to build traffic on a normally slow day, and all businesses use them to lure business away from competitors. Get creative, and you'll find a way to use coupons in your advertising mix. All businesses, especially those with special promotions during the year or with lower ticket items can benefit greatly from such campaigns.
Coupons are a slam-dunk when it comes to tracking your advertising. By placing different offers or different designs in different coupon promotions, you'll know exactly which ones are working for you . Back to Basics Business Support uses unique individually numbered coupons to protect business owners from the coupons being easily replicated. We provide you with a registry of numbers and if you keep the coupons as people redeem them you can cross reference easily so you know just what percentage is coming back to you and that you are protected from fraudulent coupons.
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